Cookie policy for London Smile Studio
protecting your data
Cookie Policy
Last updated: 12 June 2026
This Cookie Policy explains how London Smile Studio (“we”, “us” and “our”) uses cookies and similar technologies to recognise you when you visit our website at https://www.londonsmilestudio.co.uk (the “Website”). It explains what these technologies are, why we use them, and your rights to control our use of them.
In some cases we may use cookies to collect personal information, or information that becomes personal information if we combine it with other information. Where this happens, our Privacy Policy applies in addition to this Cookie Policy.
What are cookies?
Cookies are small data files that are placed on your computer or mobile device when you visit a website. Cookies are widely used by website owners to make their websites work, or to work more efficiently, as well as to provide reporting information.
Cookies set by the website owner (in this case, London Smile Studio) are called “first-party cookies”. Cookies set by parties other than the website owner are called “third-party cookies”. Third-party cookies enable third-party features or functionality to be provided on or through the website (for example, embedded video, interactive content and analytics). The parties that set these third-party cookies can recognise your device both when it visits our Website and when it visits certain other websites.
Why do we use cookies?
We use first-party and third-party cookies for several reasons. Some cookies are required for technical reasons in order for our Website to operate, and we refer to these as “essential” or “strictly necessary” cookies. Other cookies enable us to understand how visitors use our Website and to enhance your experience, for example by remembering your preferences or enabling embedded video content. These are described in more detail below.
How can I control cookies?
You have the right to decide whether to accept or reject cookies. You can exercise your cookie preferences through the cookie consent banner displayed when you first visit our Website, and at any time afterwards via the cookie settings link on our Website. Essential cookies cannot be rejected, as they are strictly necessary to provide you with our services.
If you choose to reject cookies, you may still use our Website, although your access to some functionality and areas of the Website may be restricted. You may also set or amend your web browser controls to accept or refuse cookies, as described below.
The specific types of first-party and third-party cookies served through our Website, and the purposes they perform, are described in the tables below. Please note that the specific cookies served may vary depending on the pages you visit.
Essential website cookies
These cookies are strictly necessary to provide you with services available through our Website and to use some of its features, such as security and content delivery.
| Name | __cf_bm |
|---|---|
| Purpose | Set by Cloudflare to support bot management, distinguishing genuine visitors from automated traffic on services used by this Website (including embedded Vimeo video). |
| Provider | .vimeo.com |
| Service | Cloudflare – View privacy policy |
| Type | HTTP cookie |
| Expires in | 30 minutes |
| Name | _cfuvid |
|---|---|
| Purpose | Set by Cloudflare to apply rate limiting and distinguish individual users who share an IP address. It does not store any personally identifiable information. |
| Provider | .vimeo.com |
| Service | Cloudflare – View privacy policy |
| Type | HTTP cookie |
| Expires in | Session |
Functional and performance cookies
These cookies collect information that is used either in aggregate form to help us understand how our Website is being used, or to provide functionality such as embedded video playback and remembering your preferences.
| Name | vuid |
|---|---|
| Purpose | Used by the Vimeo video player to collect analytics and check whether certain features or preferences have been selected by the user on websites with embedded Vimeo videos. |
| Provider | .vimeo.com |
| Service | Vimeo – View privacy policy |
| Type | HTTP cookie |
| Expires in | 1 year |
| Name | player |
|---|---|
| Purpose | Used by Vimeo to remember your video player preferences, such as volume and playback settings, when viewing embedded videos. |
| Provider | .vimeo.com |
| Service | Vimeo – View privacy policy |
| Type | HTTP cookie |
| Expires in | 1 year |
| Name | elementor |
|---|---|
| Purpose | Used by the Website’s content management system (Elementor) in connection with the display and functioning of the Website. No personal data is collected. |
| Provider | www.londonsmilestudio.co.uk |
| Service | Elementor – View privacy policy |
| Type | HTML local storage |
| Expires in | Persistent |
How can I control cookies in my browser?
The means by which you can refuse cookies through your web browser controls vary from browser to browser, so you should visit your browser’s help menu for more information. The following links provide information about how to manage cookies in the most popular browsers:
In addition, most advertising networks offer you a way to opt out of targeted advertising. If you would like to find out more, please visit www.youronlinechoices.com or www.aboutads.info/choices.
What about other tracking technologies, like web beacons?
Cookies are not the only way to recognise or track visitors to a website. We may use other similar technologies from time to time, such as web beacons (sometimes called “tracking pixels” or “clear gifs”). These are tiny graphics files that contain a unique identifier enabling us to recognise when someone has visited our Website or opened an email that includes them. This allows us, for example, to monitor traffic patterns from one page within the Website to another, to deliver or communicate with cookies, to understand whether you have come to the Website from an online advertisement displayed on a third-party website, to improve site performance, and to measure the success of email marketing campaigns. In many instances these technologies rely on cookies to function properly, so declining cookies will impair their functioning.
Do you serve targeted advertising?
Third parties may serve cookies on your computer or mobile device to serve advertising through our Website. These companies may use information about your visits to this and other websites in order to provide relevant advertisements about goods and services that may interest you, and may employ technology to measure the effectiveness of advertisements. The information collected through this process does not enable us or them to identify your name, contact details or other details that directly identify you, unless you choose to provide these.
How often will you update this Cookie Policy?
We may update this Cookie Policy from time to time to reflect, for example, changes to the cookies we use or for other operational, legal or regulatory reasons. Please revisit this Cookie Policy regularly to stay informed about our use of cookies and related technologies. The date at the top of this Cookie Policy indicates when it was last updated.
Where can I get further information?
If you have any questions about our use of cookies or other technologies, please contact us:
London Smile Studio
16 Harben Parade, Finchley Road, Swiss Cottage, London NW3 6JP, United Kingdom
Email: info@londonsmilestudio.co.uk
Phone: 020 7722 0303
You also have the right to lodge a complaint with the Information Commissioner’s Office (ICO), the UK supervisory authority for data protection issues (www.ico.org.uk).
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